Terry Crews is more than just a Hollywood star—he’s a multi-talented entertainer, businessman, and former NFL player. From his early days in professional football to becoming one of the most recognizable faces in television and movies, Crews has built an impressive career. His success extends beyond acting, as he has ventured into hosting, endorsements, business ownership, and even cryptocurrency.
But how did he go from a struggling athlete to a multi-millionaire? What are the key sources of his income, and how does he continue to grow his wealth? Fans are always curious about how celebrities manage their money, and Terry Crews’ financial journey is one worth exploring. His ability to adapt and excel in multiple industries makes his story even more fascinating.
In this article, we’ll break down Terry Crews’ net worth in 2025, exploring his earnings from TV shows, movies, business ventures, and brand deals. We’ll also take a closer look at the smart financial moves that have helped him secure his multi-million dollar empire. Let’s dive into the numbers and uncover how Terry Crews turned his talent into long-term success.
How Much Money Does Terry Crews Have in 2025?
Terry Crews’ estimated net worth in 2025 stands at approximately $40 million, reflecting his diverse income streams and smart business decisions. This figure marks significant growth from his early days as a young NFL player trying to make ends meet. Working alongside his wife Rebecca King-Crews, he’s created a family enterprise that continues to expand.
Net Worth Growth Timeline
| Year | Estimated Net Worth | Major Income Sources |
| 2020 | $25 million | Brooklyn Nine-Nine, AGT, Endorsements |
| 2022 | $30 million | Voice Acting, Books, Business Ventures |
| 2024 | $35 million | $Power Launch, Thor’s Skyr, Films |
| 2025 | $40 million | Multiple Business Ventures, Ongoing Projects |
How Did He Get So Rich?
Terry’s path to wealth showcases remarkable versatility. As a young athlete, Terry Crews played in the NFL for teams including the Los Angeles Rams and San Diego Chargers. While his football career wasn’t as lucrative as today’s players enjoy, it provided the foundation for his later success.
What sets Crews apart is his ability to reinvent himself. After retiring from football, he pursued acting while taking security and paintbrush jobs to support his family. This hustle mentality would later influence his business approach and investment strategies.
How Much Does Terry Crews Earn from TV and Movies?
Terry Crews earns a significant portion of his wealth from TV and movies. His biggest TV paychecks come from Brooklyn Nine-Nine, where he made around $80,000 per episode, totaling over $12 million across eight seasons. As the host of America’s Got Talent, he earns approximately $1.5 million per season.
In addition to television, Crews has starred in major films like The Expendables, White Chicks, and Idiocracy, securing lucrative movie deals. His long-standing career in both television and film continues to bring in millions, proving that his versatility in entertainment is a key factor in his financial success.
Brooklyn Nine-Nine: Big Pay for a Big Role
As Sergeant Terry Jeffords on Brooklyn Nine-Nine, Crews earned approximately $500,000 per episode in the later seasons. The show’s success in syndication continues to generate residual income, contributing significantly to his wealth.
America’s Got Talent: Hosting Pays Well
His role as host of America’s Got Talent brings in an estimated $3 million per season, making it one of his most lucrative current gigs. The position also increases his visibility for other opportunities.
Movies: Hollywood Payouts
Crews have appeared in numerous successful films, from comedic roles in “White Chicks” to action-packed performances in “The Expendables” series. His movie earnings vary, but leading roles typically bring in $2-5 million per film.
What Businesses Does He Own?
Terry Crews is not just an actor—he’s also a smart businessman with multiple ventures. He is the CEO and Head of Design at Super Serious, a company focused on entertainment, digital media, and creative storytelling. He also co-founded Amen & Amen, a virtual film production company specializing in 3D animation and digital content.
In the health and nutrition industry, he launched Thor’s Skyr, a high-protein dairy brand promoting healthy eating. Additionally, Crews experimented with cryptocurrency by introducing $Power, a digital token for creators. His diverse business portfolio ensures a steady income beyond Hollywood, strengthening his multi-million-dollar empire.
Super Serious
A production company focusing on digital content and virtual film production, partnering with major studios for innovative projects.
Amen & Amen
An art and design venture co-founded with Rebecca King-Crews, focusing on high-end furniture and home décor.
Thor’s Skyr
A high-protein dairy brand targeting the health-conscious consumer market, leveraging Crews’ fitness image.
$Power
A digital finance platform exploring blockchain technology and cryptocurrency opportunities, showing Crews’ interest in future technologies.
What Brands Has Terry Crews Worked With?
Terry Crews has been the face of several major brands, thanks to his charisma, humor, and strong presence. His most famous endorsement came from Old Spice, where his over-the-top commercials became viral hits, boosting both his career and the brand’s popularity.
He has also worked with Shopee, promoting the e-commerce giant in Asia, and endorsed fitness supplements through MyProtein. Over the years, Crews has collaborated with global companies like Toyota, Nike, and Microsoft, appearing in various advertising campaigns. His ability to connect with audiences makes him a valuable marketing asset, helping brands reach millions of consumers worldwide.
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Old Spice: The Commercials That Made Him a Star
Terry Crews’ partnership with Old Spice turned him into a viral sensation. His high-energy, over-the-top commercials, featuring explosive action, loud humor, and his signature flexing muscles, became instant hits. These ads weren’t just funny—they redefined the brand’s image, making Old Spice cool and appealing to a younger audience.
Crews’ wild performances, combined with the campaign’s creative marketing, helped boost sales and cemented his status as a pop culture icon. Even years later, his Old Spice commercials remain some of the most memorable in advertising history, proving that his larger-than-life personality is perfect for the world of endorsements.
Other Major Brand Deals
- MyProtein: Fitness supplement endorsements
- Toyota: National commercial campaigns
- Microsoft: Xbox game promotions
- Nike: Athletic wear collaborations
What Does Terry Crews Say in His Books?
Terry Crews’ books offer a deep, personal look into his life, struggles, and journey to success. In Tough: My Journey to True Power, he shares his experiences growing up, his challenges in the NFL, and his rise in Hollywood. He also opens up about personal battles with anger, addiction, and self-doubt, emphasizing that real strength comes from honesty and growth.
In Together: How Fame, Failure, and Faith Transformed Our Lives, he and his wife Rebecca discuss their marriage struggles, near divorce, and the role of faith in rebuilding their relationship. His books inspire readers with lessons on resilience and self-improvement.
Tough: My Journey to True Power
In Tough: My Journey to True Power, Terry Crews shares his raw and honest story about overcoming personal and professional struggles. He opens up about his difficult childhood, his time in the NFL, and the challenges he faced while trying to succeed in Hollywood.
More than just a memoir, the book explores his battles with anger, addiction, and self-doubt, revealing how he redefined true strength—not as physical power but as emotional resilience and personal growth. Through his journey, Crews encourages readers to embrace vulnerability, take responsibility for their actions, and find real strength in honesty, change, and self-improvement.
Did Terry Crews Earn Any Money While Playing in the NFL?
Terry Crews’ NFL career didn’t make him rich. Unlike superstar players, he struggled financially while bouncing between teams like the Los Angeles Rams, San Diego Chargers, and Washington Redskins from 1991 to 1996. His contracts were small, and he was often cut from rosters, forcing him to take whatever opportunities he could find.
At one point, he earned just $150 per week—less than minimum wage. To survive, he even painted portraits of his teammates for extra cash. His time in the NFL may have been short-lived, but it taught him resilience, eventually leading him to greater success in Hollywood.
Conclusion
Terry Crews’ journey from a struggling NFL player to a Hollywood powerhouse is a testament to his hard work, resilience, and adaptability. His success didn’t happen overnight—he fought through financial struggles, career setbacks, and personal battles to build a multi-million-dollar empire. Through acting, hosting, business ventures, and endorsements, he has secured a lasting place in the entertainment industry.
Beyond wealth, Crews’ story is one of perseverance and personal growth. His openness about his struggles, from financial hardships to overcoming personal demons, has inspired countless fans. Whether through his books, business ventures, or Hollywood career, he continues to evolve and expand his influence. With his dedication and smart financial choices, Terry Crews has not only built a strong career but also a legacy of resilience, transformation, and success.
FAQs
What is Terry Crews’ net worth in 2025?
Terry Crews’ estimated net worth in 2025 is around $25 million, earned through acting, hosting, business ventures, and brand endorsements.
How much does Terry Crews make from America’s Got Talent?
He earns approximately $1.5 million per season, with a per-episode salary of around $68,000 as the host of America’s Got Talent.
What was Terry Crews’ salary for Brooklyn Nine-Nine?
Crews earned about $80,000 per episode for his role as Terry Jeffords, making over $12 million across the show’s eight seasons.
Did Terry Crews make a lot of money in the NFL?
No, his NFL career was short-lived, and he earned very little, sometimes as low as $150 per week. He even painted portraits of teammates to make extra money.
What businesses does Terry Crews own?
Crews own multiple businesses, including:
- Super Serious (entertainment and creative design)
- Amen & Amen (digital film production and storytelling)
- Thor’s Skyr (high-protein dairy brand)
- $Power (cryptocurrency experiment)
What are Terry Crews’ most famous movies and TV shows?
His biggest TV roles include Brooklyn Nine-Nine, Everybody Hates Chris, and America’s Got Talent. His major films include The Expendables, White Chicks, and Idiocracy.
Has Terry Crews done voice acting?
Yes, he has voiced characters in Cloudy with a Chance of Meatballs 2, American Dad!, and the video game Crackdown 3.
What are Terry Crews’ most famous brand endorsements?
His most famous endorsement is with Old Spice, where his commercials became viral sensations. He has also worked with Shopee, MyProtein, Toyota, Nike, and Microsoft.
What books has Terry Crews written?
He has written Tough: My Journey to True Power, a memoir about his struggles and growth, and Together: How Fame, Failure, and Faith Transformed Our Lives, which focuses on his marriage and personal transformation.
Why did Terry Crews speak out about Hollywood abuse?
He publicly shared his experience of being sexually harassed by a Hollywood executive to highlight that abuse can happen to anyone and to encourage change in the industry.
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